A brand-entertainment campaign that turned a dental network into a feeling people share.
The challenge
A large dental network is easy to recognize and easy to ignore. Familiarity is not affection, and a clinic is a hard thing to love.
Our approach
We turned the brand into content people choose to watch and share — the I Love Western Dental campaign — so the network stopped feeling like a waiting room and started feeling like a relationship.
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Tell us what you need to move. We'll engineer the charge.
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