The brand entertainment campaign that turned a dental network into something people share.
The challenge
A large dental network is easy to recognize and easy to ignore. Familiarity is not affection, and a clinic is a hard thing to love.
Our approach
We turned the brand into content people choose to watch and share. With I Love Western Dental, the network stopped feeling like a waiting room and started feeling like a relationship.
The outcome
I Love Western Dental stopped being a media buy and became part of the brand's language: content people recognize, sing and share.
spread.energy
Ready to spread?
Tell us what you need to move. We'll engineer the charge.
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