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Brand · Hispanic market · 2021

I Love Brident

Brident Dental

Bilingual brand love, designed for the communities Brident serves.

The challenge

Reaching the Hispanic communities Brident serves without translating an Anglo campaign word for word.

Our approach

We built I Love Brident from how these communities actually feel and decide. Bilingual brand love by design, not a last-minute localization.

The outcome

Brident gained a voice of its own in Spanish, built from inside the community instead of translated into it. Brand love stopped being an imported slogan.

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