Company
We create ideas, campaigns and systems that move people.
SPREAD, Inc.
Influence + Systems · Los Angeles, California
The Human GPS
Founder · Propaganda Expert
A professional propagandist, historian of influence and media strategist. He has spent more than 20 years shaping how audiences perceive, decide and act.
Keu founded SPREAD to apply the real mechanics of persuasion (neuroscience, data and narrative) to brands, organizations and high-profile people who can't afford to be ignored.
He is the author of Propaganda Power: How to Control Perception, Influence Minds, and Build Unshakable Brands, and founder of the Institute for Human Evolution.
“Our specialty is creating content that looks and feels real to the audience.”
The method
Every campaign is built on the same charged core.
We design for how the brain actually decides: attention, emotion and memory. Not for how people say they choose.
Every signal gets measured and tuned in real time. We read audience behavior and move it as it happens.
Content that looks and feels real to the person receiving it. The most powerful message is the one that doesn't feel like one.
One charged idea jumping mind to mind until it becomes a movement. That's the proof it worked.
Specialized companies