Perception, message and ground strategy for a mayoral race.
The challenge
A mayoral race is won in perception long before it is won at the ballot box.
Our approach
We ran the full campaign for Jesús Andrade's run for mayor of Stockton: perception, message and ground strategy working as one piece.
The outcome
A challenger run competed with professional campaign discipline: measured perception, a consistent message and a coordinated ground game through election day.