LOS ANGELES, CA — May 29, 2025 — At the 42nd Annual Healthcare Advertising Awards, creative agency SPREAD was honored with the Silver Award in the Television Advertising – Single category for its original production “The Broken Tooth Fairy”, developed for client Kids2Dentist.
The spot —a heartfelt and imaginative reimagining of the classic tooth fairy— struck an emotional chord with children and families by telling the story of a fairy who, like many kids, is also afraid… but finds the courage to face it. The piece was designed as a tool not only to entertain, but to empathize, soothe, and reframe the dental experience through emotional storytelling.
“At SPREAD, we don’t just make ads — we create characters that live in people’s memory. This broken fairy didn’t come to collect teeth — she came to teach bravery. We’re honored to receive this award alongside such a visionary client as Kids2Dentist.”
— Keu Reyes, CEO of SPREAD
Airing on television and across digital platforms, the spot is part of a broader campaign to humanize the pediatric dental experience. With a sensitive narrative, cinematic aesthetics, and an inclusive cultural tone, “The Broken Tooth Fairy” achieved high engagement and recall among Hispanic family audiences in the U.S.
About SPREAD
SPREAD is a Los Angeles-based collective of creative agencies that specializes in emotional propaganda, cultural influence campaigns, and multichannel storytelling for brands, governments, and high-impact organizations. By combining strategic narrative, data intelligence, and emotionally driven aesthetics, SPREAD transforms perceptions, mobilizes communities, and turns campaigns into movements.
Press Contact
- Name: SPREAD Communications Department
- Email: 411@spread.company
- Phone: (323) 602-0023
- Website: https://spread.company
