LOS ANGELES, CA — May 29, 2025 — SPREAD, the Los Angeles-based collective of creative agencies, has been honored with a prestigious Healthcare Advertising Award for its outstanding campaign “An Elephant Named Necessity”, created in partnership with Latino Health Access. The recognition was granted in the Total Fund Raising/Development Campaign category, celebrating the campaign’s strategic creativity and emotional impact.
Crafted as a culturally resonant piece of emotional propaganda, the campaign highlighted the urgency of strengthening healthcare access in underserved Latino communities. Centered around the symbolic figure of an elephant — representing the unavoidable need to act — the initiative galvanized donors, media outlets, and community leaders around a vital cause.
«At SPREAD, we believe that great propaganda can reshape reality. ‘An Elephant Named Necessity’ was more than a fundraising campaign — it was a purpose-driven cultural intervention. This award validates the power of uniting aesthetics, strategy, and social impact.”
— Keu Reyes, CEO of SPREAD
This recognition reinforces SPREAD’s leadership in delivering campaigns that blend high-level creativity with measurable results, particularly in fields like healthcare, culture, and social causes. The collaboration with Latino Health Access exemplifies the agency’s commitment to initiatives that go beyond advertising and drive tangible community change.
About SPREAD
SPREAD is a collective of creative agencies specializing in emotional propaganda strategies, cultural influence campaigns, and multichannel solutions for brands, governments, and high-impact causes. Through its specialized units such as SPREAD LOVE, SPREAD POLITICS, SHOCK!, and ALCÁNZANOS, the agency merges cultural intelligence, aesthetic power, and flawless execution to transform perceptions, mobilize communities, and elevate client influence. Learn more at spread.company.
Press Contact
- Name: SPREAD Communications Department
- Email: 411@spread.company
- Phone: (323) 602-0023
- Website: https://spread.company
