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A SPREAD unit

SHOCK!

Ideas that make noise.

The guerrilla unit of SPREAD, for brands that want people talking about them.

SHOCK! builds unconventional actions for fearless brands: ideas that interrupt someone's day, start a conversation and keep spreading after the moment is over.

What it does

01

In the street

Interventions people run into without expecting them, in the places where your audience already is.

02

Made to be filmed

Moments designed from the first minute for the phone of whoever sees them.

03

Content that runs on its own

Pieces people share because they want to, so the reach keeps growing after the action ends.

When it makes sense

  • A launch that has to be noticed on day one.
  • An opening or event that needs a crowd.
  • A crowded category where one more ad goes unseen.
  • A brand willing to take a risk to be remembered.

SHOCK! runs on the same engine as SPREAD Influence: attention, intent and action.

See Influence

Ready to make noise?

Tell us what you are launching and where your audience is. We will tell you how we would shake it up.

Let's talk