The world of esports is gaining ground by leaps and bounds, and it’s time for brands to recognize it. What better way to do this than by sponsoring video game influencers players? Microsoft and Mutiny, Trailer Park Group’s video game advertising and branding agency, have created a commercial that has caught viewers’ attention.
Video game influencers
Inspired by the tradition of putting athletes on Wheaties cereal boxes, the 45-second commercial features Microsoft’s Xbox Elite Series 2 game controllers as if they were prizes in cereal boxes. Featuring video game influencers like Myth, Loserfruit, and Chica, the ad shows how these devices can be customized according to each player’s haptic preferences and adapt to a wide variety of games and players at any skill level.
Photo: Adweek
The cheerful jingle in the ad promotes the multiple colors of the device and adaptability to different types of games. Additionally, the main character in the commercial, who has a controller for a head, plays the saxophone before going back into the cereal box. An amazing spectacle you won’t want to miss!
«This campaign speaks to the core of what the Elite Series 2 product family represents – exceptional performance, customization, and durability to play like a pro,» said Courtney Luk, Integrated Marketing Manager at Xbox. «There is an Elite controller for every passionate player. No matter what games you like to play, the controller gives you the best experience for your playstyle.»
The creative challenge
Mutiny’s Associate Creative Director, Claire Zimmerman, said, «It was an incredibly fun challenge to bring the unique personality of each of the controllers to life through our visual design and campaign.» Mutiny even distributed customized cereal boxes with personalized controllers to another 25 content creators worldwide.
Photo: Adweek
Don’t miss the opportunity to feel like a true esports athlete with Microsoft’s Xbox Elite Series 2 controllers! Get yours today and show off your skills in games like never before!
