Game Show Network and Sony Pictures Television are teaming up once again to offer an array of thrilling and engaging options in live viewing, integrations, and syndicated programming.
GSN commitment
The duo recently announced their second combined upfront, promising to make everyone a winner this season. With GSN’s commitment to delivering high-quality programming, the company has prepared over 275 hours of content for 2023 – a 26% increase from last year.
Photo: Adweek
The Game Show Network is a prolific producer of content and has made headlines with its original programming slate, which includes exciting new strip series such as Split Second, Blank Slate, Riddiculous, and Hey Yahoo. Split Second, hosted by John Michael Higgins, challenges contestants to answer general interest trivia questions in a split second.
Hey Yahoo!, on the other hand, has two teams of three players competing to guess what millions of people are searching for on Yahoo Search. Riddiculous, a trivia game based on a U.K. version, and Blank Slate, based on the board game USAopoly, are also set to premiere in the fall.
Game Show Network is the ultimate destination for game show viewers
Stuart Zimmerman, executive vice president of ad sales for Sony Pictures Television and Game Show Network, praised the genre of game shows, citing that they have over a 90% commercial retention rate when viewing commercials. He adds that Game Show Network delivers live viewing levels that rival both sports and news. Zimmerman assures advertisers that the Game Show Network is the ultimate destination for game show viewers.
In addition to these new shows, the company is also featuring Master Minds, which is now on its fifth season and has improved its time period by 33% in women aged 25-54.
Meanwhile, Switch enters its second season and has improved its time period by 20% in P2+. Short-form ad options are also available in a variety of established game shows and Sony’s syndicated fare, including hit series such as The Good Doctor, S.W.A.T., Seinfeld, The Goldbergs, and King of Queens, among others.With their commitment to delivering engaging programming and their growing slate of new shows, it’s no wonder why Game Show Network and Sony Pictures Television are a winning team.
Last year, the companies projected 350 hours of content for 2022, and while the total didn’t quite reach that number, this year’s 26% increase in content suggests that the partnership is only going to get bigger and better. So, tune in and be a part of the winning team!
